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Go To Market Product Lead - Core Solutions (West)

Position Summary
This role understands and explains U\.S\. commercial buyer group need\. This role collaborates with partners to decide solution development and investments required\. This role leads go\-to\-market activities for successful launch and growth of improved and new solutions in market\.
Primary Responsibilities
Understand and Explains Buyer Group Needs:
? Will be aligned to the US Commercial segments \(excludes Seniors and IFP\)
? Understands the most important solution needs of respective employer buyer group
? Understands the features, options and design of Cigna product and services available to buyer group
? Understands the Client and Customer interactions of Cigna product and services
? Works with buying group & segment leadership to develop, plan, and manage segment priorities, initiatives, and multiyear business perspective
? Actively studies, surveys, participates in market activities ? Industry conferences, broker/consultant events to understand market, disruptors and trends\.
? Interacts with market to identify local needs and similarities and differences across segments
? Can explain in very clear terms the most important solution needs of respective employer buyer group
? Contributes to development of Buyer Group Strategy Playbook to drive buyer group growth\.
? Contributes to local network strategy and participates in establishing NS&E recommendations\.
Collaboration with Partners for Solutions and Investments
? Works directly with Solutions team and other teams to translate buyer group strategy into product/solution strategy and solution requirements
? Works with Delivery team to translate product/solution strategy into customer solution requirements
? Drives prioritization of solution development and investments required through portfolio process
? Contribute to business cases and other evaluations for use in prioritization and decision\-making
? Completes the intake and evaluation of market, client and solution initiatives to determine strategic alignment and viability to identified buying groups and/or segments\.
? Provide strategic assessment of product concepts to determine viability, feasibility and alignment to buyer group strategy and enterprise objectives\.
? Work with enterprise and local partners to compile actionable, local competitive intelligence
? Synthesizes product and service ?gaps? for solution development and investments required
Go\-To\-Market Activities:
? The go\-to\-market Lead will have oversight of multiple markets
? Collaborates with Solutions and other teams to deliver prioritized solutions according to requirements
? Identify and lead other key initiatives that will require complex problem solving and interaction across a highly matrixed organization\.
? Interface with Market to ensure adherence to end to end go\-to\-market and product strategy
? Deliver client / consultant support \(utilizing enterprise resources and Solution SMEs as needed\)
? Leads cross market sharing of best practices in order to increase overall execution of buyer strategies
? Partners with Market Deployment Managers to facilitates resolution of escalated interdependencies, risks and issues to ensure successful launches in market
? Oversee and deliver segment training and communication of new capabilities, product specific needs, and other market messaging needs
? Responsible for ensuring sales trainings, FAQ, pertinent collateral regarding the value related to certain solutions and/or strategies
? Lead, manage and measure test\-and\-learn activities in market that don?t have PM/MDM
Technical Skill Requirements
? Demonstrates the capacity to synthesize complex information from disparate sources into a clear compelling story that helps the organization commit to action
? Adaptable, flexible, and able to lead/manage the organization through change
? Goal oriented and personally accountable; resourceful and self\-directed
? Ability to effectively collaborate across the organization with other departments and ability to deploy capabilities to internal and external customers\.
? Demonstrates a strong technical and strategic understanding of product capabilities, both existing and in development
? Ability to look at our products and solutions through the lens of the customer and client\.
? Ability to communicate in a way that helps leaders imagine and understand future potential
? Strong time management, project management and organization skills
? Positive and team\-oriented attitude and approach to getting work done
Qualifications \(i\.e\., preferred education, experience, attributes\)
? BA/BS or equivalent work experience
? Experience managing relationships with new and existing partners
? Excellent written and verbal communication skills
? Excellent organizational skills and ability to manage multiple priorities to meet project deadlines\.
? Experience with delivering client value preferred\.
? Ability to self\-motivate, work in teams, and be flexible within a fast\-paced and changing environment\.
? Proven track record of success working collaboratively with cross\-functional teams to implement strategies\.
Core Competencies
? Market ?Orientation with the end client/customer in mind
? Influencing Skills
? Professional Savvy
? Dealing with Ambiguity
? Cross\-Cultural Agility
? Perseverance
? Motivating Others
Technical/Functional Competencies
? Product Development Strategy and Influence
? Product Pricing Skills
? Marketing Strategy and Positioning
? Financial Acumen and Effectiveness Measures
? Risk Analysis and Selection
? Strategic Agility
? Lifecycle Management
? Customer Segmentation and Targeting
? Presentation Skills
Primary Location: California\-California
Other Locations: United States, United States\-Washington\-Seattle, United States\-Arizona\-Phoenix
Work Locations:
Job: Marketing\-\-Prod Dev/Management
Schedule: Regular
Shift: Standard
Employee Status: Individual Contributor
Job Type: Full\-time
Job Level: Day Job
Travel: Yes, 25 % of the Time
Job Posting: Nov 26, 2018, 8:56:41 PM
Qualified applicants will be considered for employment without regard to age, race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status\. Need an accommodation? Email: SeeYourself@cigna\.com

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